Technology giant Amazon is working to allow customers to connect their credit card information to their hands, so that they can scan for purchases with their palms at checkout areas in physical stores, people familiar with the project told The Wall Street Journal.
Amazon’s cloud would store the data and might even tie it to Amazon.com spending to help target ads, although we can imagine some hesitation given that people are already concerned about creepy targeting.
The terminals could be used at any store, not just Amazon-owned ones. Early talks with financial institutions suggest the powers-that-be are mulling connecting customer payment info to the hand-readers.
While Amazon’s plan is in the early stages, the company has reportedly begun working with Visa on testing out the terminals, and has discussed the project with Mastercard, JPMorgan Chase, Wells Fargo and Synchrony Financial.
Amazon will have to address concerns from card issuers and customers over how terminals would detect fraud and the amount of personal information the company will receive from the scans.